Bubble U

Bubble U is a boba tea shop in Chinatown, Los Angeles, California.

The logo idealize the shape of the letter U that is part of the name, as a cup, crossed by a wavy line representing a fluid. Above the U there is the first part of the name, the word Bubble, and below the letters LA and the year of its the business foundation.
In Chinese culture, water symbolizes wealth and associating its logo with a water-like line connects the store with its Chinese heritage in a modern style composition.

Logo
Iconography
Menu
Animation
Web design
Stationery
Packaging
Collateral material
Gears
Photography post production

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