The problem that Neenah Foundry had was that they lack consistency in their printed material and website. All the pieces were different with no logical connection between each other. To start, the task was to develop a cohesive visual line between the different product brochures covers. We started taking in consideration three Neenah Foundry products (tree grates, dwp and manholes), designing and trowing out ideas on how to solve the problem. After all research and feedbacks, here was my solution: with really close-up macro shoots, using vectors and typography.

Agency: Jacobson Rost, Chicago

CD: Tom Gorton
AD/Designer: Luca Pontarelli
CW: Bryce Wergin