The problem that Neenah Foundry had, was that they didn’t have consistency, in their printed material and on the web. All the pieces were different, with no logical connection between each other. To start, the ask was to develop a cohesive visual line between the different product brochures cover. We start taking in consideration 3 Neenah Foundry products (dwp, tree grates and manholes), designing and trowing out ideas on how to solve the problem. My solutions, after all research and feedbacks, were 3, in 3 different styles: with really close-up macro shoots, using vectors and using typography.

Agency: Jacobson Rost, Chicago

CD: Tom Gorton
AD/Designer: Luca Pontarelli
CW: Bryce Wergin