Royal Enfield is a historic motorcycle manufacturer, founded in the early 1900s in England and then was exported to India. When the company officially landed in the US, Jacobson Rost was commissioned for their launch. My team created all the printed and digital material for the branding of the launch event and the new Milwaukee-based US headquarter.
The material created aligns with the brand’s principle esthetics but with a more modern and contemporary approach, using original images and videos from a photoshoot that had touched different cities across the nation.
Agency: Jacobson Rost
CD: Janson Straub
CW: Raymond Johnson
Photographer: Matthew Justin Rivera
Editor: Andy Ramsey
PR: Samantha Flynn
Partners: Pat Goggin, Steve Simoncic, Jerry Flemma
Photography art direction
Facebook Canvas Ad
North America lunch material