Superbam

Superbam is a clothing and footwear brand based on street culture, founded in Italy in 2009.

The message behind the brand’s launch campaign is to communicate the freedom to express oneself without any limit. To transmit this message, we used a photograph of a man in his underwear jumping into a cold sea / lake in the winter to resemble freedom and rebellion with an essential and minimalist layout to be aligned with the brand’s identity. After the message was established, it was then spread onto bags, signs and packaging.

Naming
Logo
Print
Packaging
Retail
Outdoor sign