Walter E. Smithe

For WES, the challenge was to change the perception that people have of the brand.
During phase one, we have achieved this by designing a new stylish and modern logo, a new corporate identity, catalogs, direct mail pieces, (giving a great importance to the quality of photography, print finishes and the type of paper used) and by enhancing the presence on web and social media.
Unfortunately, this design was not the one being chosen, but definitely it was my favorite and the one that for me was more appropriate.

Agency: Jacobson Rost, Chicago

CD: Janson Straub
CD/CW: Jean Purcell
ACD: Bianca Bertolini
AD/Designer: Luca Pontarelli
CW: Heather Robertson

Client: Walter E. Smithe
Services: Logo design, identity, social media, print