Walter E. Smithe

Walter E. Smithe is a manufacturer and seller of home furnishings, located in the northwest side of Chicago, Illinois. Through Jacobson Rost, the client wanted a complete restyling of its logo; something more modern and contemporary in step with the present. In addition, he wanted to renew his advertisement with new videos and images.

I worked closely with the client, listening and understanding his tastes and needs. In the end, the logo chosen, a more traditional one, was not one I would have recommended.

Agency: Jacobson Rost
CD: Jean Purcell

Logo design

*this is not the option that was chosen by the client