Walter E. Smithe

Rebranding for Walter E. Smithe, furniture and interior design company, based in Chicago, IL.
— the logo shown below is not the one that was chosen.

AD/Designer: Luca Pontarelli
Agency: Jacobson Rost, Chicago

Client: Walter E. Smithe
Website: smithe.com
Services: Logo design, identity, social media, print

/ Mark exploration

/ Mark – Logo, variations