Dodge Construction Network

Dodge Construction Network, or simply DCN, is one of the biggest resource for people working in the commercial construction industry. It offers data, analytics, insights and generates industry-spanning relationships between contractors. The DCN group is formed by the merge of four companies, each leading their area of expertise.
Our task was to name and develop the brand for the holding company and each sub brand, develop launch and long term strategy and to build the whole identities and expression system.

Logo design
Brand identity
Expression system
Internal communications
Sub brands development

Agency: VSA Partners, Chicago
Core design team: Kris Newgreen, Pete Barnett, Emily Gorski, Luca Pontarelli